Melissa Medwyk
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The Snooze Room

Casper

Experiential Activation for launching Casper in Canada. Featuring The Snooze Room, fully functional sleeping pods, decked out with Casper mattresses, sheets, pillows, slippers, and snooze masks were set up in some of Toronto’s most visible intersections.

To attract even more buzz, we used our Instagram-famous cloud machine, shooting fluffy z’s into the sky that could be seen from miles away.

Experiential
Done at Community Agency.

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