Melissa Medwyk
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Escape to Fashion Wonderland

Manulife

Developed a destination worthy holiday campaign for downtown Edmonton’s Manulife Place. As the key location of luxury fashion offerings within the city, a high-concept campaign was created to inspire the avid fashion crowd to indulge their whimsical dreams and then bring them to life. This included an immersive interactive fantasy campaign include a gingerbread carousel horse, 8 foot high stack of gifts that patrons could climb, and a life-size stylized nutcracker.

Art Direction, Design, Environmental, Experiential, Visual Language

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