Melissa Medwyk
MP_Holiday2018_1.jpg

Escape to Fashion Wonderland

Manulife

Developed a destination worthy holiday campaign for downtown Edmonton’s Manulife Place. As the key location of luxury fashion offerings within the city, a high-concept campaign was created to inspire the avid fashion crowd to indulge their whimsical dreams and then bring them to life. This included an immersive interactive fantasy campaign include a gingerbread carousel horse, 8 foot high stack of gifts that patrons could climb, and a life-size stylized nutcracker.

Art Direction, Design, Environmental, Experiential, Visual Language

MP_Holiday2018_2.jpg
MP_Holiday2018_3.jpg
MP_Holiday2018_4.jpg
MP_Holiday2018_5.jpg
MP_Holiday2018_6.jpg
MP_Holiday2018_15.jpg
MP_Holiday2018_7.jpg
MP_Holiday2018_8.jpg
MP_Holiday2018_9.jpg
MP_Holiday2018_10.jpg
MP_Holiday2018_11.jpg
MP_Holiday2018_12.jpg
MP_Holiday2018_13.jpg