Special piece to promote the opening of the Giant Panda Exhibit in Toronto. Inviting people to raise a glass, or more appropriately a teacup, in celebration of this special event.
The concept was inspired by both pandas and the traditional tea ceremony which signify welcoming and friendship.
Awards & Accolades
Silver > Clio Awards 2014, Design – Direct Marketing
Shortlist > Cannes Lions 2014, Design
Won > Applied Arts 2014 Design, Announcements/ Invitations/ Cards/ Kits – Single Won > Applied Arts 2014 Advertising, Direct Mail
Silver > ADCC 2014, Graphic Design Miscellaneous Merit > ADCC 2014, Direct Mail Single
Silver > Marketing Awards 2014, Multicultural
Featured on stimulantonline.ca
Casper: The Snooze Room
Experiential Activation for launching Casper in Canada. Featuring The Snooze Room, fully functional sleeping pods, decked out with Casper mattresses, sheets, pillows, slippers, and snooze masks were set up in some of Toronto’s most visible intersections.
To attract even more buzz, we used our Instagram-famous cloud machine, shooting fluffy z’s into the sky that could be seen from miles away.
Done at Community Agency.
TO Canada with Love
Identity and program for Toronto's year-round celebration honouring Canada's 150th.
Creative Director: Sarah Cosentino Words: Valentine Ho
LCBO Summer Social
LCBO overall summer promotion, including the first promotion period of the season.
FSI &Takeaway (P3) POP (Seasonal)
Design Director: Sarah Cosentino Food & Drink Art Direction: Melissa Medwyk
The Rec Room
Brand Identity development for the 40,000 square entertainment centre.
Creative Director: Dean Martin Copywriter: Andrew McKenzie
SiriusXM: Broken Social Scene
Concepts for wild postings for SiriusXM's Broken Social Scene Charity show Calgary benefiting Music Counts.
Done at Taxi Agency
Refreshed the Cundari mark and gave an update to the colour palette for a more personable look and feel that matches the spirit of the agency.
Chief Creative Officer: Andrew Simon Creative Director: Dean Martin
Four Seasons Oahu: Lā Hiki Menus
Created the series of menus for the Four Seasons Asian fusion restaurant in Oahu.
The concept of the restaurant was inspired by the phrase “mai ka lâ hiki a la kau” (from sunrise to sunset), I designed a AM and PM menu reflecting the diverse offerings.
Done at Community Agency
BMW x Bang & Olufsen
An electric blue M6 Grand Coupé was front and centre at Bang & Olufsen in Yorkville for a season. Visitors were able to experience the sound system within the car itself right on the B&O sales floor. This takeaway was given as a follow up, showcasing how both brands excel at performance.
Two catalogues for the Tilley 2015 Spring/Summer release. Focusing on the authentic traveler, the look of the collateral was moved to a more editorial approach; featured travel-centric articles and international photographer Stantanu Starick of The Pixel Trade.
Creative Director: Dean Martin Design Director: Sarah Cosentino Designers: Melissa Medwyk, Sarah Baker Off-Figure Art Direction: Melissa Medwyk
Ivey: Executive MBA
The decision to do an Executive MBA is not one that is taken lightly. It’s one that potential candidates turn over and over in their mind. To that affect, this two cover flip brochure boldly asks them to make the call, (though regardless of the choice, Ivey is the answer). The “Yes You Can” side is fill with real-life stories of alumni of how they made it possible. The “No Question” side finalizes the details with course information and the application possible.